Commercial Diagnostic & Value Creation Plan

Know where the value is before deciding where to act.

Move from broad opportunity hypotheses to a quantified, prioritized action agenda.

What we assess

Growth pockets, share, competitive position

Customer economics, retention, wallet share

Mix, cross-sell, profitability, complexity

Realization, discounting, leakage, governance

Coverage, productivity, pipeline, incentives

Channels, coverage model, resource allocation

Roles, decision rights, processes, tools

KPIs, routines, accountability

The outcome

Clear answers to four questions: Where is the value? Why aren’t we capturing it? What should we do? How do we mobilize?

Start with a fact-based view of where the value is, and a clear plan to capture it.